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Nestle India ties up with Snapdeal for Maggi comeback
Nestle India has announced that its instant Maggi noodles will be back on shelves and sold on e-commerce giant, Snapdeal starting from Monday, in a BSE filing. The news comes as much of a relief to...
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Maruti Alto Overtakes Older Sibling Maruti 800 as Most Sold Model in India
Pic Courtesy: http://www.gaddidekho.com Maruti Suzuki India’s entry level car Alto has become the best ever selling model in India with a cumulative total of more than 29 lakh units sold over a period...
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The Story Behind Designing Nexa – Maruti’s ‘Premium’ Dream in India
They say that ‘Rome was not built in a day,’ and quite rightly so. To build something endurable, one has to invest considerable amount of time, thought and money. A similar story went into the making...
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Marriott Buying Starwood in Deal Valued at $12.2 Billion
Marriott International is buying Starwood Hotels & Resorts Worldwide Inc. for $12.2 billion to create the world’s largest hotel company, beating other suitors, which reportedly included Hyatt...
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Patanjali Launches Atta Noodles to take on Maggi’s Dominance
Patanajali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, on Monday launched noodles aiming to take on Nestle’s Maggi which has returned to the market after a 5-month ban. The venture...
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Yahoo’s Lack of Logged-In Users Has Hurt Its Ad Business
When GroupM Global Chief Digital Officer Rob Norman first met Yahoo CEO Marissa Mayer, she had finished a speech touting Yahoo as the place that, at that time, hundreds of millions of people a month...
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45% of Naukri’s total traffic is mobile: InfoEdge analyst call
Ecommerce and online classifieds company InfoEdge reported a net profit of Rs 33.91 crore for the quarter ended September 30th, 2015, registering a profit rise of 2.07% from the same quarter last...
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Google Is Planning a Smarter Messaging App As Messaging Wars Heat Up
Many observers have been saying that the next big growth space in social is messaging apps, including Facebook’s Messenger as well as WhatsApp, WeChat, Viber, Kik and a number of other competitors....
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‘No Ads’ is a Fundamental Brand Proposition of Netflix in India As Well:...
Netflix is finally in India. In line with the streaming major’s aim of global expansion, Netflix is now available to access on phones, tablets, smart TVs, select media player boxes and game consoles....
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Marketing Lessons From the Freedom 251 Fiasco
If you were one of those eager beavers like me who were waiting for India’s $4 smart phone wonder and was madly prancing around after seeing the 2 full page ads in your morning newspaper, and rushing...
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Deepali Naair Quits Mahindra Holidays & Resorts
Deepali Naair @deepalinaair, Chief Marketing Officer, Mahindra Holidays & Resorts India has moved on from the organization. Sources within the industry have confirmed the development to Ad Age...
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Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results...
Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says...
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Not So Great Deal: IBM Whacks Groupon With Lawsuit
International Business Machines Corp. filed a lawsuit on Wednesday against daily deals website operator Groupon Inc. alleging infringement of its patents. The complaint, filed at the U.S. District...
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BookMyShow Partners Uber to Enhance Movie-going Experience for Users
BookMyShow, an online entertainment ticketing brand, has partnered with Uber, a smartphone app that has transformed the way people commute in cities, to offer movie enthusiasts a superior movie-going...
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Patanjali Is Closing In On Dabur, Marico & Godrej In Revenue
Patanjali Ayurved has narrowed its gap with consumer product companies including Dabur, Marico and Godrej Consumer as the Baba Ramdev-led firm more than doubled its sales in the past ten months. The...
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Announcement: Learn Analytics with Google Analytics Demo Account
You must have heard of Google Analytics which helps you track your website performance, incoming traffic and everything else. If you’re a beginner who is trying to learn Google Analytics or a...
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