Clik here to view.
It’s Final! Chinese Handset Maker Vivo Replaces PepsiCo as IPL Sponsor
Beverage maker PepsiCo has exited the IPL T20 tournament as title sponsor of the tournament and Chinese mobile phone maker Vivo will be the new title sponsor of the tournament, two officials aware of...
View ArticleClik here to view.
Holidify Raises $100K in Angel Round to Strengthen its Technology
Shown Above: Holidify’s Team Holidify, a Delhi based startup founded by IIT Bombay alumni has raised an angel round of funding of $100K led by Promoter of a chemicals company Aarti Group. The promoter...
View ArticleClik here to view.
Jewellery Brands Prefer Digital Media For Festive Marketing
Indian jewellers are slowly but surely embracing new media as the preferred vehicle for promotional activity. Breaking a decades-long trend, leading jewellery brands in the country have substantially...
View ArticleClik here to view.
Nestle India ties up with Snapdeal for Maggi comeback
Nestle India has announced that its instant Maggi noodles will be back on shelves and sold on e-commerce giant, Snapdeal starting from Monday, in a BSE filing. The news comes as much of a relief to...
View ArticleClik here to view.
Maruti Alto Overtakes Older Sibling Maruti 800 as Most Sold Model in India
Pic Courtesy: http://www.gaddidekho.com Maruti Suzuki India’s entry level car Alto has become the best ever selling model in India with a cumulative total of more than 29 lakh units sold over a period...
View ArticleClik here to view.
The Story Behind Designing Nexa – Maruti’s ‘Premium’ Dream in India
They say that ‘Rome was not built in a day,’ and quite rightly so. To build something endurable, one has to invest considerable amount of time, thought and money. A similar story went into the making...
View ArticleClik here to view.
Marriott Buying Starwood in Deal Valued at $12.2 Billion
Marriott International is buying Starwood Hotels & Resorts Worldwide Inc. for $12.2 billion to create the world’s largest hotel company, beating other suitors, which reportedly included Hyatt...
View ArticleClik here to view.
Patanjali Launches Atta Noodles to take on Maggi’s Dominance
Patanajali Ayurved, the FMCG venture promoted by yoga guru Baba Ramdev, on Monday launched noodles aiming to take on Nestle’s Maggi which has returned to the market after a 5-month ban. The venture...
View ArticleClik here to view.
E-commerce Driving India’s SME Growth; Projected to cross $80 billion by 2020...
The surge of e-commerce in India is driving the growth of small and medium enterprises (SMEs), which in turn is contributing to new job opportunities and GDP contribution, a recent study shows. The...
View ArticleClik here to view.
Pepsi Questions IPL’s Repute, Looks to End 5-Year Sponsorship Deal
The cash-rich Indian Premier League will have a new title sponsor in its next edition after PepsiCo expressed its interest to terminate the association with the BCCI. The beverage giant is keen to...
View ArticleClik here to view.
Madison Loses Mondelez’ Media Business to Carat in India
Mondelez International said Friday it will split its global media business between Dentsu Aegis’ Carat and SMG. Carat will be Mondelez’ media partner in Asia Pacific (including India), Europe and...
View ArticleClik here to view.
Here’s Why Micromax is Shifting its Marketing Focus to ‘Bolt’ Smartphones
At present there are over 160 million smartphone users in the country, and this number is expected to grow at 25%+ CAGR. Seeing this as an interesting opportunity, all handset manufacturers are doing...
View ArticleClik here to view.
Star India’s Gunjan Soni is Myntra’s New CMO
Myntra, India’s leading platform for fashion brands and pioneer in m-commerce play, has appointed Gunjan Soni as Chief Marketing Officer and Head, International brands business. She will take up her...
View ArticleClik here to view.
Flipkart, Amazon Focus More on Financials Than Discounts
There’s no better time for a bargain — India’s three biggest online market places touted discounts of as much as 80% as they launched a festive season shopping campaign amid a blitz of advertising....
View ArticleClik here to view.
PepsiCo India’s Former Digital Head joins Babajob.com as CMO
Babajob.com, a Bengaluru-based leading job portal for the blue-collared and grey-collared market, today announced the appointment of Rishi Dogra to the newly created role of Chief Marketing Officer...
View ArticleClik here to view.
Nestle Clears Maggi Tests, Plans a Quick Revival
Nestle India, maker of Maggi noodles, on Friday said it has received test results from all three laboratories mandated by the Bombay High Court to test Maggi noodles samples. “All the 90 samples,...
View ArticleClik here to view.
Exclusive: Anisha Motwani Quits Max Life Insurance, Turns Consultant
Anisha Motwani has stepped down as the Chief Marketing and Digital Officer of Max Life Insurance. She has now turned as an independent marketing and digital consultant to the Max Group of Companies...
View ArticleClik here to view.
It’s Final! Chinese Handset Maker Vivo Replaces PepsiCo as IPL Sponsor
Beverage maker PepsiCo has exited the IPL T20 tournament as title sponsor of the tournament and Chinese mobile phone maker Vivo will be the new title sponsor of the tournament, two officials aware of...
View ArticleClik here to view.
Holidify Raises $100K in Angel Round to Strengthen its Technology
Shown Above: Holidify’s Team Holidify, a Delhi based startup founded by IIT Bombay alumni has raised an angel round of funding of $100K led by Promoter of a chemicals company Aarti Group. The promoter...
View ArticleClik here to view.
Jewellery Brands Prefer Digital Media For Festive Marketing
Indian jewellers are slowly but surely embracing new media as the preferred vehicle for promotional activity. Breaking a decades-long trend, leading jewellery brands in the country have substantially...
View Article