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Yahoo’s Lack of Logged-In Users Has Hurt Its Ad Business
When GroupM Global Chief Digital Officer Rob Norman first met Yahoo CEO Marissa Mayer, she had finished a speech touting Yahoo as the place that, at that time, hundreds of millions of people a month...
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45% of Naukri’s total traffic is mobile: InfoEdge analyst call
Ecommerce and online classifieds company InfoEdge reported a net profit of Rs 33.91 crore for the quarter ended September 30th, 2015, registering a profit rise of 2.07% from the same quarter last...
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Google Is Planning a Smarter Messaging App As Messaging Wars Heat Up
Many observers have been saying that the next big growth space in social is messaging apps, including Facebook’s Messenger as well as WhatsApp, WeChat, Viber, Kik and a number of other competitors....
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‘No Ads’ is a Fundamental Brand Proposition of Netflix in India As Well:...
Netflix is finally in India. In line with the streaming major’s aim of global expansion, Netflix is now available to access on phones, tablets, smart TVs, select media player boxes and game consoles....
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Marketing Lessons From the Freedom 251 Fiasco
If you were one of those eager beavers like me who were waiting for India’s $4 smart phone wonder and was madly prancing around after seeing the 2 full page ads in your morning newspaper, and rushing...
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Deepali Naair Quits Mahindra Holidays & Resorts
Deepali Naair @deepalinaair, Chief Marketing Officer, Mahindra Holidays & Resorts India has moved on from the organization. Sources within the industry have confirmed the development to Ad Age...
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Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results...
Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says...
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Not So Great Deal: IBM Whacks Groupon With Lawsuit
International Business Machines Corp. filed a lawsuit on Wednesday against daily deals website operator Groupon Inc. alleging infringement of its patents. The complaint, filed at the U.S. District...
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BookMyShow Partners Uber to Enhance Movie-going Experience for Users
BookMyShow, an online entertainment ticketing brand, has partnered with Uber, a smartphone app that has transformed the way people commute in cities, to offer movie enthusiasts a superior movie-going...
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Patanjali Is Closing In On Dabur, Marico & Godrej In Revenue
Patanjali Ayurved has narrowed its gap with consumer product companies including Dabur, Marico and Godrej Consumer as the Baba Ramdev-led firm more than doubled its sales in the past ten months. The...
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Paper Boat’s Advertising Focuses More on ‘Innocence’ than ‘Nostalgia’: Neeraj...
Paper Boat, a beverage brand owned by Hector Beverages, has recently expanded its portfolio by adding a Pomegranate (Anar in Hindi) based drink. With this, the Paperboat drink is now present in 10...
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E-commerce Driving India’s SME Growth; Projected to cross $80 billion by 2020...
The surge of e-commerce in India is driving the growth of small and medium enterprises (SMEs), which in turn is contributing to new job opportunities and GDP contribution, a recent study shows. The...
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Pepsi Questions IPL’s Repute, Looks to End 5-Year Sponsorship Deal
The cash-rich Indian Premier League will have a new title sponsor in its next edition after PepsiCo expressed its interest to terminate the association with the BCCI. The beverage giant is keen to...
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Madison Loses Mondelez’ Media Business to Carat in India
Mondelez International said Friday it will split its global media business between Dentsu Aegis’ Carat and SMG. Carat will be Mondelez’ media partner in Asia Pacific (including India), Europe and...
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Here’s Why Micromax is Shifting its Marketing Focus to ‘Bolt’ Smartphones
At present there are over 160 million smartphone users in the country, and this number is expected to grow at 25%+ CAGR. Seeing this as an interesting opportunity, all handset manufacturers are doing...
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Star India’s Gunjan Soni is Myntra’s New CMO
Myntra, India’s leading platform for fashion brands and pioneer in m-commerce play, has appointed Gunjan Soni as Chief Marketing Officer and Head, International brands business. She will take up her...
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Flipkart, Amazon Focus More on Financials Than Discounts
There’s no better time for a bargain — India’s three biggest online market places touted discounts of as much as 80% as they launched a festive season shopping campaign amid a blitz of advertising....
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PepsiCo India’s Former Digital Head joins Babajob.com as CMO
Babajob.com, a Bengaluru-based leading job portal for the blue-collared and grey-collared market, today announced the appointment of Rishi Dogra to the newly created role of Chief Marketing Officer...
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Nestle Clears Maggi Tests, Plans a Quick Revival
Nestle India, maker of Maggi noodles, on Friday said it has received test results from all three laboratories mandated by the Bombay High Court to test Maggi noodles samples. “All the 90 samples,...
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Exclusive: Anisha Motwani Quits Max Life Insurance, Turns Consultant
Anisha Motwani has stepped down as the Chief Marketing and Digital Officer of Max Life Insurance. She has now turned as an independent marketing and digital consultant to the Max Group of Companies...
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